Whistle & Pop creates sophisticated jewellery with a rural twist, designed to honour the beauty, charm and grit of country living. The brand was born when founder Bex Hayman moved to her husband’s farm and gifted him a silver dog whistle in place of a traditional ring. That simple gesture sparked an idea — to reimagine everyday rural objects as timeless keepsakes.

Each piece is inspired by life on the land. Whether it’s rolling hills, working dogs, summer visits to the family farm or the sound of boots on dirt, Whistle & Pop captures the sensory pull of the countryside. These designs speak to those who never left and to those who carry the country with them, no matter where life has taken them.

From vast high country landscapes to the smallest details of daily life, Whistle & Pop pays tribute to the familiar objects and feelings that define rural Aotearoa. Crafted with care and meaning, this is jewellery that keeps home close.