Ashley & Co. is proudly New Zealand owned and operated, with its roots in Auckland.
What began over a decade ago as a creative experiment in Jackie Ashley’s garage has grown into a modern fragrance house. Jackie’s curiosity and imagination, shaped by memories of travel and a childhood in Hong Kong, led to the first scent creations. When her husband Ben added his design expertise, the brand took on its signature look and Ashley & Co. came to life.

A fragrance company with reach and recognition.
Today, Ashley & Co. has expanded into new products, new spaces, and new collaborations. With eight signature scents and over 50 products, the range can be found in leading retailers, restaurants, cafes, hotels, and even onboard Air New Zealand’s Business and Premium Economy cabins. Wherever it is found, Ashley & Co. carries with it a sense of craft, creativity, and a little bit of magic.

Designed with care, made with integrity.
At its heart, Ashley & Co. remains true to its beginnings: creating, sharing, and giving. Every decision is shaped by a commitment to supporting local talent — from chemists and laboratories to designers and distributors. The brand is nimble and forward-thinking, constantly seeking ways to improve sustainability. Packaging is recyclable, biodegradable, and increasingly made from renewable or recycled resources, while formulations balance botanical ingredients with science-backed performance.

More than fragrance.
Ashley & Co. is about more than beautiful scents. It’s about the experience of everyday products elevated by design, responsibility, and joy. A modern New Zealand company, making a global mark while staying true to local roots.